Duration
6 semesters
Component
Indre University Institute of Technology in Issoudun
Location(s)
Issoudun
Presentation
The University Bachelor of Technology (B.U.T) Techniques de Commercialisation (TC) is a national university diploma leading to a Bachelor's degree (Bac+3).
The program includes lectures, tutorials, practical work, supervised and independent group work, as well as several internships. The program is also open to apprentices from the second year onwards.
Objectives
Master marketing tools through :
- sales and marketing training: acquiring the marketing approach, communicating and distributing on markets (marketing mix, BtoB marketing, prospecting and negotiation, sales communication, etc.).
- General training: knowledge of the business environment (law, economics, strategies, financial analysis, etc.), communication (expression and culture, social psychology, digital resources and culture, foreign languages, etc.).
A practical experience developed by :
- internships: 26 weeks over the three years, in France or abroad
- commercial events: participation in inter-IUT negotiation competitions, sales events, CFCE battles, etc.
- tutored projects carried out in partnership with local organizations
Skills
The University Bachelor of Technology (B.U.T) TC enables students to acquire 3 commercial skills:
- Marketing
- Sales
- Commercial communication
These skills are developed throughout a multi-disciplinary training program with real-life assignments, in partnership with the local economic fabric:
- Marketing, sales, negotiation, accounting, management, commercial communication...
- Economics, law, statistics...
- Foreign languages, expression and culture, IT...
Organization
Knowledge control
Attendance at all teaching activities is compulsory, and assessment is by continuous assessment.
Open on a sandwich basis
In the second year: 3 weeks at the company / 2 weeks at the IUT from September to April, then at the company from May to the end of August.
In the third year: 2 weeks at the company / 2 weeks at the IUT from September to February, then at the company from March to the end of August.
Program
First common year
Modern languages : English compulsory + choice of Spanish, German or Chinese
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From the second year onwards, part of the curriculum depends on the specialization chosen at the end of the first year: Brand Strategy and Events or Business Development and Customer Relationship Management.
3 in-depth courses are offered at the Issoudun site:
- International trade, associated with the "Business development and customer relationship management" course
- Musical events, associated with the "Brand strategy and events" course
- Luxe, open to all students
In the second year, the opportunity to spend a semester abroad in Canada (Chicoutimi) or Spain (Pamplona).
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Third year: more in-depth courses, depending on the path chosen in the second year
Admission
Admission requirements
Selection by dossier.
The selection committee decides on applications in June, subject to passing the baccalauréat.
- Initial training
- Continuing training
- Validation des Acquis de l'Expérience (VAE)
How to register
1st year: application on https://www.parcoursup.fr/
2nd or 3rd year: application via https://ecandidat.univ-orleans.fr
Tuition fees
For students:
https://www.univ-orleans.fr/service-central-de-scolarite/tarifs
For adults returning to school: Consult SEFCO.
Mandatory prerequisites
Baccalaureate holder
And then
Further studies
The University Bachelor of Technology (B.U.T) TC diploma can be used to pursue studies at:
- Master IAE
- Ecoles de commerce
- Specialized business courses
Professional integration
Customer relations professions:
- Account managers in banking, insurance, real estate, automobile, individual/professional portfolios...
Distribution professions:
- Sector manager, store manager, area manager, product manager, export manager...
Marketing professions:
- Digital marketing manager, project manager, brand manager...
Sales - Purchasing:
- Sales representative, sales animator, negotiator, buyer...
Communications professions:
- Event communications manager, corporate communications manager, community manager...