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Law, Economics, Management

B.U.T. TC Marketing Techniques

  • Duration

    6 semesters

  • Component

    Indre University Institute of Technology in Issoudun

  • Location(s)

    Issoudun

Presentation

The University Bachelor of Technology (B.U.T) Techniques de Commercialisation (TC) is a national university diploma leading to a Bachelor's degree (Bac+3).

The program includes lectures, tutorials, practical work, supervised and independent group work, as well as several internships. The program is also open to apprentices from the second year onwards.

 

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Objectives

Master marketing tools through :

  • sales and marketing training: acquiring the marketing approach, communicating and distributing on markets (marketing mix, BtoB marketing, prospecting and negotiation, sales communication, etc.).
  • General training: knowledge of the business environment (law, economics, strategies, financial analysis, etc.), communication (expression and culture, social psychology, digital resources and culture, foreign languages, etc.).

A practical experience developed by :

  • internships: 26 weeks over the three years, in France or abroad
  • commercial events: participation in inter-IUT negotiation competitions, sales events, CFCE battles, etc.
  • tutored projects carried out in partnership with local organizations

 

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Skills

The University Bachelor of Technology (B.U.T) TC enables students to acquire 3 commercial skills

  • Marketing
  • Sales
  • Commercial communication

These skills are developed throughout a multi-disciplinary training program with real-life assignments, in partnership with the local economic fabric: 

  • Marketing, sales, negotiation, accounting, management, commercial communication...
  • Economics, law, statistics...
  • Foreign languages, expression and culture, IT...

 

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Organization

Knowledge control

Attendance at all teaching activities is compulsory, and assessment is by continuous assessment.

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Open on a sandwich basis

In the second year: 3 weeks at the company / 2 weeks at the IUT from September to April, then at the company from May to the end of August.

In the third year: 2 weeks at the company / 2 weeks at the IUT from September to February, then at the company from March to the end of August.

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Program

First common year

Modern languages : English compulsory + choice of Spanish, German or Chinese

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From the second year onwards, part of the curriculum depends on the specialization chosen at the end of the first year: Brand Strategy and Events or Business Development and Customer Relationship Management.

3 in-depth courses are offered at the Issoudun site: 

  • International trade, associated with the "Business development and customer relationship management" course
  • Musical events, associated with the "Brand strategy and events" course
  • Luxe, open to all students

In the second year, the opportunity to spend a semester abroad in Canada (Chicoutimi) or Spain (Pamplona).

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Third year: more in-depth courses, depending on the path chosen in the second year

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Admission

Admission requirements

Selection by dossier.

The selection committee decides on applications in June, subject to passing the baccalauréat.

- Initial training
- Continuing training
- Validation des Acquis de l'Expérience (VAE)

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How to register

1st year: application on https://www.parcoursup.fr/

2nd or 3rd year: application via https://ecandidat.univ-orleans.fr

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Tuition fees

For students:

https://www.univ-orleans.fr/service-central-de-scolarite/tarifs

For adults returning to school: Consult SEFCO.

 

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Mandatory prerequisites

Baccalaureate holder

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And then

Further studies

The University Bachelor of Technology (B.U.T) TC diploma can be used to pursue studies at:
- Master IAE
- Ecoles de commerce
- Specialized business courses

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Professional integration

Customer relations professions:
- Account managers in banking, insurance, real estate, automobile, individual/professional portfolios...

Distribution professions:
- Sector manager, store manager, area manager, product manager, export manager...

Marketing professions:
- Digital marketing manager, project manager, brand manager...

Sales - Purchasing:
- Sales representative, sales animator, negotiator, buyer...

Communications professions:
- Event communications manager, corporate communications manager, community manager...

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