Duration
4 semesters
Component
Faculty of Law, Economics & Management
Location(s)
Orleans
Presentation
The Master's degree in Marketing, Sales and Event and Digital Communication (sports and culture option) responds to the challenges of digital transformation by taking into account the new marketing professions linked to digital technology and integrating this dimension into the management of event projects. Students are trained in the tools of digital communication to meet the needs of emerging activities (social media manager, e-business manager, video content manager, digital project manager), but also in the integral management of physical or digital events. This Master's degree therefore offers a dual specialization (digital communication/event communication) with a dual sectoral entry point if desired (sport and/or culture).
Available as an apprenticeship or continuing education program, the Master's degree is offered on a two-year sandwich course (apprenticeship or professionalization contract).
Skills
On completion of their training, graduates of the Master CED option Sport and Culture are equipped with the skills required for managerial positions. They are thus able to manage an event from start to finish, define event and/or digital communication strategies and measure their return on investment, draw up a digital communication plan and produce all its media, design a range of services, conduct internal diagnostics, carry out market studies and derive strategic recommendations, analyze performance indicators, negotiate partnerships, manage a team, interpret the legislative and regulatory framework, manage logistics, risks and safety standards. The high-level teaching provided during this training program, and the teaching methods used, enable students to acquire a sense of interpersonal skills, teamwork, communication and negotiation, organization, rigor and respect for deadlines. Through projects carried out in real-life situations during their training, students also acquire reactivity, autonomy, stress management and adaptability, all qualities essential to their professional success in the sports, leisure and cultural sectors, and more broadly in event and digital communications.
Useful contacts
UFR DEG International Relations Office :
https://www.univ-orleans.fr/fr/deg/international
international.deg@univ-orleans.fr
Tel: +33(0) 2 38 49 47 30
CAREER GUIDANCE AND INTEGRATION
DOIP
https://www.univ-orleans.fr/doip
02 38 41 71 72
doip@univ-orleans.fr
Organization
Knowledge control
Teaching units are assessed by continuous assessment and/or written and oral final exams. They are definitively acquired once the student has obtained an average grade, and are assigned a coefficient and European credits. Compensations are made over the semester on the basis of the overall average of grades obtained in the various teaching units, weighted by coefficients. Two assessment sessions are organized for each semester.
Special features
Offered since 1999, this training program enjoys an established reputation among recruiters: Sports federations and leagues (soccer, ruby, basketball...), Stade Roland Garros, Stade de France, La Parisienne, Olympique Lyonnais, Entente Sportive Nanterre Handball, RC Orléans, USO Football Loiret, Orléans Loiret Basket, Open d'Orléans, Amaury - Sport Organisation, Maracoudja, Agence Comm'unity, Havas Sport and Entertainment, Alizeum Sport, BROS Communication, N'Events, Moteur Incentive, GL Events, TLM Com, North Communication, Black Milk Agency, Diverty'SportS, MLG Consulting, Running Expert, 4Play Management, Sagoma Events, SODIKART SA, Event'IF, Pharmedicom, Française des Jeux, Betclic, Lafuma, New Balance, Décathlon, Sport 2000, Go sport France, The North Face, Jeanneau, Solidays, Printemps de Bourges, Les Francofolies, Sony Music, France Télévisions Publicité, Canal+ Groupe, Groupe M6, NRJ, Next Régie, Orange, Bouygues Télécom, BNP Paribas, Société Générale, La Poste Edenis, Krys Groupe, Michelin, Mairie de Paris, Mairie d'Orléans, Mairie de Cergy Pontoise, Office du tourisme de Brive La Gaillarde, Hi-Média, Buzznative, News Républic, UCPA, ASCAIR, Solidarité SIDA, SNCF, Exyris-EDF, Tag Heuer France...
Program
Both years are part-time, under an apprenticeship or professionalization contract.
Master 1 Event and Digital Communication (CED)
Teaching unit |
Coefficient/Credits |
Hours Lecture courses |
Hours Lectures Tutorial |
Semester 7 | |||
Strategic Management block | |||
Team management, internal communication and collaborative innovation |
2 |
18 |
- |
Project management |
3 |
18 |
- |
CSR |
3 |
18 |
- |
Service marketing |
3 |
18 |
- |
Business english 1 |
3 |
- |
18 |
Creative and Digital Strategies block | |||
Audiovisual communication |
2 |
6 |
12 |
Innovathon |
3 |
- |
25 |
SEO and content strategy |
3 |
6 |
12 |
Specialization block | |||
Choice of two subjects: | |||
Event logistics |
2 |
18 |
- |
Innovation strategy |
2 |
18 |
- |
Applied collaborative research and marketing innovation |
2 |
- |
- |
Research Methodology Block | |||
Marketing research methods |
2 |
18 |
- |
Semester 8 | |||
Communication strategies block | |||
Behavior and communication |
3 |
15 |
- |
Media and non-media communication tools |
3 |
15 |
- |
Social media marketing and influence |
2 |
18 |
- |
Introduction to Photoshop |
2 |
6 |
12 |
Business english 2 |
3 |
- |
18 |
Sector Marketing block | |||
Event marketing |
2 |
12 |
- |
Product marketing |
2 |
12 |
- |
Brand management |
3 |
18 |
- |
Cross-channel strategy |
3 |
18 |
- |
Specialization block | |||
Choice of two subjects: | |||
Sports and cultural marketing |
2 |
18 |
- |
Artificial intelligence to enhance the customer experience |
2 |
18 |
- |
Applied collaborative research and marketing innovation |
2 |
- |
- |
Professional Practices block | |||
Individual memory |
3 |
- |
- |
Master 2 Event and Digital Communication (CED)
Teaching unit |
Coefficient/Credits |
Hours Lecture courses |
Hours Lectures Tutorial |
Semester 9 | |||
Digital strategy block | |||
Content & acquisition strategy |
2 |
14 |
- |
Crowdsourcing and participatory financing |
2 |
12 |
- |
Artificial intelligence applied to marketing |
2 |
12 |
- |
Visual communication tools block | |||
Graphic design tools |
2 |
10 |
6 |
Visual communication and graphic design |
2 |
9 |
- |
Audiovisual production |
2 |
10 |
6 |
Event Management block | |||
Events, incentives and team management |
2 |
18 |
- |
Event logistics and CSR |
2 |
14 |
- |
Consumerism and experiential marketing |
3 |
18 |
- |
Events and communities |
2 |
14 |
- |
Situation block | |||
Event design and organization |
3 |
18 |
- |
Strategic Marketing Challenge |
2 |
- |
25 |
Research and cross-disciplinary skills block | |||
Business English |
2 |
- |
18 |
Applied collaborative research and marketing innovation |
2 |
- |
- |
Semester 10 | |||
Event strategy block | |||
Negotiation - partnership |
2 |
10 |
6 |
Contract and image law |
2 |
16 |
- |
Cultural events |
1 |
12 |
- |
Sports events |
1 |
12 |
- |
Digital Communication block | |||
Social media strategy: Evaluation and optimization |
3 |
15 |
- |
Communication and podcasts |
1 |
- |
6 |
Influence Marketing |
1 |
8 |
- |
Events Project Block | |||
Creating and organizing events |
3 |
18 |
- |
Serious Game Event |
3 |
- |
30 |
Professional practices, research and cross-disciplinary skills block | |||
Business English (TOEIC) |
1 |
- |
18 |
Applied collaborative research and marketing innovation |
2 |
- |
- |
Individual dissertation and defense (apprenticeship) |
10 |
- |
- |
Trade conferences |
- |
9 |
- |
Admission
Admission requirements
Access to M1 :
Access to the first year is selective. It is open to candidates who have completed a Bachelor's degree in Management Sciences, Economics and Business Administration, Marketing or Sports Management, Communication (particularly audiovisual, digital, media, etc.), or a Bachelor's degree in a cultural field (culture, tourism, art, luxury, etc.). Candidates are invited to attend an interview after reviewing their academic records.
Final admission is granted when the candidate obtains an apprenticeship or professionalization contract, the terms of which have been validated by the academic supervisor.
Admission to M2 :
Admission to the second year of the program is by application, for candidates who have successfully completed the first year of a Master's degree in marketing and communication. Final admission is granted when the candidate obtains an apprenticeship or professionalization contract, the terms of which have been validated by the course director.
How to register
Access to M1 and M2 :
Admission to 1st and 2nd year Masters programs is selective.
- via the mon master platform in M1.
- via the e-candidat application for M2.
Tuition fees
For students:
http://www.univ-orleans.fr/fr/univ/formation/droits-dinscriptions
For apprenticeship training :
https://www.cfa-univ.fr/la-demarche-apprentissage/apprentis/
For adults returning to school and for professionalization contracts; consult SEFCO.
And then
Professional integration
The main professions practiced by graduates are :
- Marketing professions (communications manager, sponsorship, events, public relations; advertising manager);
- Careers in event design and organization (sports, cultural, tourism and leisure project managers, particularly in event communication agencies);
- Digital professions (web site or platform administrators; traffic development specialists; community managers, consumer profiling and optimization of on and off-line communication actions; data analysts; cross-channel customer experience managers, CRM managers);
- Management professions (general manager in professional or amateur clubs, sports federations; sports or cultural goods store manager; sports and leisure equipment manager; cultural products administrator, show manager);
- Territorial public sports management professions (director of a sports, culture, events or communications department in a local authority; manager of tourism organizations; manager of sports and cultural facilities, leisure centers, etc.);
- To a lesser extent, jobs related to quantitative management (management controller, auditor, consultant, etc.).
Sectors of activity:
- Event agencies and event producers;
- Marketing and communications consulting agencies;
- Companies that integrate event communication into their marketing strategy;
- Communication agencies, including digital communication ;
- The communications department of the various media ;
- Companies distributing sports, cultural and leisure equipment;
- Sports equipment manufacturers;
- Sports federations and clubs;
- Service and leisure companies;
- Tourist organizations ;
- Local authorities and their "satellites";
- Companies in the cultural industries (books, records, audiovisual); - Associations, companies (private and public) managing heritage, art and multimedia.