Master Marketing, Sales - Events and Digital Communication, Sport and Culture specialization

Access to M1 :

Access to the first year is selective. It is open to candidates who have completed a Bachelor's degree in Management Sciences, Economics and Business Administration, Marketing or Sports Management, Communication (particularly audiovisual, digital, media, etc.), or a Bachelor's degree in a cultural field (culture, tourism, art, luxury, etc.). Candidates are invited to attend an interview after reviewing their academic records.
Final admission is granted when the candidate obtains an apprenticeship or professionalization contract, the terms of which have been validated by the academic supervisor.

Admission to M2 :

Admission to the second year of the program is by application, for candidates who have successfully completed the first year of a Master's degree in marketing and communication. Final admission is granted when the candidate obtains an apprenticeship or professionalization contract, the terms of which have been validated by the course director.

For students:

http://www.univ-orleans.fr/fr/univ/formation/droits-dinscriptions

For apprenticeship training :

https://www.cfa-univ.fr/la-demarche-apprentissage/apprentis/

For adults returning to school and for professionalization contracts; consult SEFCO.

The main professions practiced by graduates are :

- Marketing professions (communications manager, sponsorship, events, public relations; advertising manager);

- Careers in event design and organization (sports, cultural, tourism and leisure project managers, particularly in event communication agencies);

- Digital professions (web site or platform administrators; traffic development specialists; community managers, consumer profiling and optimization of on and off-line communication actions; data analysts; cross-channel customer experience managers, CRM managers);

- Management professions (general manager in professional or amateur clubs, sports federations; sports or cultural goods store manager; sports and leisure equipment manager; cultural products administrator, show manager);

- Territorial public sports management professions (director of a sports, culture, events or communications department in a local authority; manager of tourism organizations; manager of sports and cultural facilities, leisure centers, etc.);

- To a lesser extent, jobs related to quantitative management (management controller, auditor, consultant, etc.).

Sectors of activity:

- Event agencies and event producers;

- Marketing and communications consulting agencies;

- Companies that integrate event communication into their marketing strategy;

- Communication agencies, including digital communication ;

- The communications department of the various media ;

- Companies distributing sports, cultural and leisure equipment;

- Sports equipment manufacturers;

- Sports federations and clubs;

- Service and leisure companies;

- Tourist organizations ;

- Local authorities and their "satellites";

- Companies in the cultural industries (books, records, audiovisual); - Associations, companies (private and public) managing heritage, art and multimedia.