Duration
4 semesters
Component
Faculty of Law, Economics & Management
Location(s)
Orleans
Presentation
The Product Marketing and Innovative Solutions master's degree aims to train students to put their skills to work in companies that are keen to reconcile quality, product and service design and marketing objectives.
The first year of the Master's program is open to apprentices and continuing education students. The Master's program is a two-year sandwich course(apprenticeship or professionalization contract).
Skills
On completion of the course, graduates will be able to :
- Participate in the definition of strategy in terms of products, positioning and commercial offers.
- Ensure the development of a product or product line.
- Manage projects from A to Z within a sales and marketing department.
- Control all phases of a project, from needs analysis to operational implementation.
- Participate in a service innovation process, evaluate innovation levers.
- Master software such as SPSS Statistics, SPSS Modeler, web traffic measurement and analysis tools (e.g. Google Analytics). Master software such as SPSS Statistics, SPSS Modeler, web traffic measurement and analysis tools (e.g. Google Analytics).
- Diagnose the efficiency of a point of sale.
- Carry out market research.
- Use creativity techniques.
- Manage an e-commerce site.
- Master marketing techniques specific to products and services.
- Understand brand analysis tools.
- Master online marketing techniques (running web advertising and emailing campaigns, tracking the profitability of web campaigns, etc.).
- Speak English (TOEIC test).
Useful contacts
UFR DEG International Relations Office :
https://www.univ-orleans.fr/fr/deg/international
international.deg@univ-orleans.fr
Tel: +33(0) 2 38 49 47 30
CAREER GUIDANCE AND INTEGRATION
DOIP
https://www.univ-orleans.fr/doip
02 38 41 71 72
doip@univ-orleans.fr
Organization
Knowledge control
Teaching units are assessed by continuous assessment and/or written and oral final exams. They are definitively acquired once the student has obtained an average grade, and are assigned a coefficient and European credits. Compensations are made over the semester on the basis of the overall average of grades obtained in the various teaching units, weighted by coefficients. Two assessment sessions are organized for each semester.
Special features
The originality of the Master MPSI lies in the integration of innovative solutions, thanks to a partnership with Nekoé, France's leading center of excellence in service innovation. Nekoé brings its network of partner companies and organizations to the training program.
The Master MPSI is the only one in France to combine the innovative solutions dimension with the product dimension, enabling graduates not only to participate in the definition of strategy in terms of products, positioning and commercial offers, but also to become part of a creative design process (desigh thinking, persona, Agile method, digital development, co-creation, customer experience) for the benefit of product management.
Program
Training organization
The MPSI Master's program is based on theoretical teaching, a wide range of group and individual projects, as well as real-life professional situations (case studies, project management, work carried out on behalf of companies, business games, etc.). Experienced marketing professionals play an active role in student training, through lectures and conferences.
Both years are part-time, under apprenticeship or professionalization contracts.
Master 1 Product Marketing and Innovative Solutions
|
Teaching unit |
Coefficient/Credits |
Hours Lecture courses |
Hours Lectures Tutorial |
|
Semester 7 | |||
|
Strategic Management block | |||
|
Team management, internal communication and collaborative innovation |
4 |
18 |
- |
|
Project management |
3 |
18 |
- |
|
CSR |
3 |
18 |
- |
|
Service marketing |
3 |
18 |
- |
|
Business english 1 |
3 |
- |
18 |
|
Creative and Digital Strategies block | |||
|
Audiovisual communication |
2 |
6 |
12 |
|
Innovathon |
3 |
- |
25 |
|
SEO and content strategy |
3 |
6 |
12 |
|
Specialization block | |||
|
Choice of two subjects: | |||
|
Event logistics |
2 |
18 |
- |
|
Innovation strategy |
2 |
18 |
- |
|
Applied collaborative research and marketing innovation |
2 |
- |
- |
|
Research Methodology Block | |||
|
Marketing research methods |
2 |
18 |
- |
|
Semester 8 | |||
|
Communication strategies block | |||
|
Behavior and communication |
3 |
15 |
- |
|
Media and non-media communication tools |
3 |
15 |
- |
|
Social media marketing and influence |
2 |
18 |
- |
|
Introduction to Photoshop |
2 |
6 |
12 |
|
Business english 2 |
3 |
- |
18 |
|
Sector Marketing block | |||
|
Event marketing |
2 |
12 |
- |
|
Product marketing |
2 |
12 |
- |
|
Brand management |
3 |
18 |
- |
|
Cross-channel strategy |
3 |
18 |
- |
|
Specialization block | |||
|
Choice of two subjects: | |||
|
Sports and cultural marketing |
2 |
18 |
- |
|
Artificial intelligence to enhance the customer experience |
2 |
18 |
- |
|
Applied collaborative research and marketing innovation |
2 |
- |
- |
|
Professional Practices block | |||
|
Individual memory |
3 |
- |
- |
Master 2 Product Marketing and Innovative Solutions
|
Teaching unit |
Coefficient/Credits |
Hours Lecture courses |
Hours Lectures Tutorial |
|
Semester 9 | |||
|
Marketing Research block | |||
|
Consumption and culture |
4 |
18 |
- |
|
Quality retail data analysis |
2 |
12 |
- |
|
Quantitative Retail data analysis |
2 |
12 |
- |
|
Consumer behavior analysis tools |
2 |
15 |
- |
|
Marketing research and analysis |
3 |
21 |
- |
|
Applied collaborative research and marketing innovation |
3 |
- |
- |
|
Design and dissemination of innovative solutions block | |||
|
Sustainable product design and development |
2 |
15 |
- |
|
Innovative product development |
2 |
9 |
- |
|
Disseminating innovations |
3 |
21 |
- |
|
Service design methods and processes |
3 |
21 |
- |
|
DTP document design |
2 |
21 |
- |
|
English for marketing |
2 |
- |
18 |
|
Semester 10 | |||
|
Block Digital marketing strategy, iOT (internet Of Thing) | |||
|
E-commerce and digital |
2 |
12 |
6 |
|
Web 3.0 and e-commerce |
1 |
6 |
6 |
|
M-marketing |
2 |
6 |
6 |
|
Participatory marketing |
2 |
15 |
- |
|
Multi-channel marketing block | |||
|
HR Marketing |
2 |
18 |
- |
|
Marketing challenges |
3 |
21 |
- |
|
Marketing simulation cases |
3 |
20 |
- |
|
English for marketing (TOEIC) |
2 |
- |
18 |
|
Applied collaborative research and marketing innovation |
3 |
- |
- |
|
Professional Practices block | |||
|
Business seminars |
- |
25 |
- |
|
Individual dissertation and defense (apprenticeship) |
10 |
- |
- |
Admission
Admission requirements
Access to M1 :
Access to the first year is selective. It is aimed at candidates who have completed a Bachelor's degree in Management Sciences, Economics and Management, Marketing or Sports Management. Expectations are :
- mobilize concepts and build a structured argument. Use management methods and techniques. Know the fundamentals of marketing (research, strategy, marketing mix).
- Appetence for the professions targeted by the Master's program. Professional project consistent with the course.
- know how to work as part of a team and take responsibility for a project. Be autonomous and curious. Ability to take initiative and demonstrate motivation.
Candidates are invited to an interview following a review of their academic records.
Final admission is granted when the candidate obtains an apprenticeship or professionalization contract, the terms of which have been validated by the educational supervisor.
How to register
Access to M1 and M2 :
Admission to 1st and 2nd year Masters programs is selective.
- via the mon master platform in M1.
- via the e-candidat application for M2.
Tuition fees
For students:
https://www.univ-orleans.fr/fr/univ/formation/droits-dinscriptions
For apprenticeship training :
https://www.cfa-univ.fr/la-demarche-apprentissage/apprentis/
For adults returning to school or on a professionalization contract, consult SEFCO.
And then
Professional integration
The main professions practiced by graduates are :
-Marketing management professions (Marketing manager; Marketing and communications manager; Strategic marketing manager; Marketing and innovative projects manager; E-commerce manager);
-Product management professions (junior, senior product manager; market manager; product development manager; product owner);
-Market analysis professions (Marketing research manager; Consultant; Market research manager; Marketing analyst; Research and operational marketing manager);
-Coordination professions (marketing project manager; e-marketing manager; Internet development manager; online marketing manager)
-Business creation professions (E-commerce; Marketing consultancy; Marketing and communications agency; Website creation).
Sectors of activity
The MPSI pathway enables students to enter various sectors of activity, in particular :
-Food industry (BROSSARD, CHRIST, LACTALIS, LAITA, LSDH, LES CRUDETTES, NESTLE, NOVANDIE, SAINT MICHEL, SOODIAL, UNITED BISCUITS...);
Non-food industry (BOSTIK, BRANDT, CACHAREL, CITROEN, DIOR, HENKEL, HILTI, HITACHI, HONDA, ISOFRANCE, JEANNEAU, KONGSKILDE, LAMPE BERGER, LEGRAND, LEXMARK, PIER AUGER, ROSSIGNOL, SANDVIK, TOTAL...);
-Banking, insurance (AG2R, AXA, BNP-PARIBAS, BRED, CREDIT AGRICOLE, GROUPAMA, HSBC, LA POSTE, MMA, MNH, SOCIETE GENERALE, THELEM...);
-Communication and market research (5e ETAGE, GIRAUDY, HAVAS, IPSOS, LAGARDERE PUBLICITE, M6...) ;
-Telecommunications (BOUYGUES TELECOM, ORANGE, SFR...) ;
-Retail (ACCOR HOTELS, AUCHAN, AXEREAL, CASTORAMA, ELIANCE, GREENWEEZ, MONOPRIX, MONSIEUR BRICOLAGE, NOZ, PICKMECAB, POINT P, VEEPEE, VENTE-UNIQUE.COM...);
-Others (EASYFLYER, ENGIE, NUMBERLY, PARTNAIRE, PENTALABBS, PENTALOG...).